Robert Martinez, CEO Rockstar Capital
Robert Martinez founded Rockstar Capital in 2011 with a simple goal in mind: to create a better real estate organization delivering genuine care for tenants and those who support them. They have since grown into one of the most admired real estate firms by doing just that.
Robert has managed the underwriting, acquisition, and management of 27 apartment communities consisting of greater than 4,900 rental units. In the last eight years, they have won 15 city and state national apartment association awards and were recently ranked as the 15th fastest-growing company in Houston by the Houston Business Journal.
How does Robert make this all work? By making the complex simple.
First, Robert takes the complexity out of apartment hunting. It’s 2019, and he knows that the majority of people do most, if not all, of their research online. People are no longer spending their Saturday mornings touring ten different apartment complexes. What matters now is who stands out? The ones with the best reviews, right? However, as choices are quickly narrowed down, what comes next?
Thinking outside of the box, Robert decided to show people what it would be like to live in one of his communities.
That’s where Rockstar has set itself apart from the competition. Before ever stepping foot on one of their properties, a prospective tenant can picture exactly what it would be like to call that place their home.
Further, he wants his tenants to stay with him. His entire operation is built around that goal. And it works.
Our F.A.S.T. (Finance Accounting Support Team) program handles all of the back-office accounting responsibilities for Rockstar Capital. Our F.A.S.T. program has freed up Robert’s time to focus on the things that truly matter — like growing his business and building the “Rockstar Culture.”
“MGA’s F.A.S.T. program has been a game-changer for us, in terms of how we manage our books. We get analytical information and suggestions. They’ve taken a lot of the work off of our plate, and they’ve put it on their plate — where it belongs. This has allowed me to focus on buying more apartment deals, to focus on our residents. I am now able to spend more time on what I want to focus on.”
Since coming on board with our F.A.S.T. program, we’ve watched Robert’s company soar to new heights and become ranked as the 15th fastest-growing company in Houston. Robert was also recently featured in this Forbes article where he shared some insight on How to Stay Top of Mind and Boost Referrals in Any Business.
In the video below, Robert Martinez, Founding Principal and CEO of Rockstar Capital, shares a little more about his company's experience with MGA and why we are the right solution for them.