Robert Martinez, CEO Rockstar Capital

Robert Martinez, CEO Rockstar Capital

Robert Martinez founded Rockstar Capital in 2011 with a simple goal in mind: to create a better real estate organization delivering genuine care for tenants and those who support them. They have since grown into one of the most admired real estate firms by doing just that.

Robert has managed the underwriting, acquisition, and management of 27 apartment communities consisting of greater than 4,900 rental units. In the last eight years, they have won 15 city and state national apartment association awards and were recently ranked as the 15th fastest-growing company in Houston by the Houston Business Journal.

How does Robert make this all work? By making the complex simple.

First, Robert takes the complexity out of apartment hunting. It’s 2019, and he knows that the majority of people do most, if not all, of their research online. People are no longer spending their Saturday mornings touring ten different apartment complexes. What matters now is who stands out? The ones with the best reviews, right? However, as choices are quickly narrowed down, what comes next?

Thinking outside of the box, Robert decided to show people what it would be like to live in one of his communities.

That’s where Rockstar has set itself apart from the competition. Before ever stepping foot on one of their properties, a prospective tenant can picture exactly what it would be like to call that place their home.

Further, he wants his tenants to stay with him. His entire operation is built around that goal. And it works.

Our F.A.S.T. (Finance Accounting Support Team) program handles all of the back-office accounting responsibilities for Rockstar Capital. Our F.A.S.T. program has freed up Robert’s time to focus on the things that truly matter — like growing his business and building the “Rockstar Culture.”

“MGA’s F.A.S.T. program has been a game-changer for us, in terms of how we manage our books. We get analytical information and suggestions. They’ve taken a lot of the work off of our plate, and they’ve put it on their plate — where it belongs. This has allowed me to focus on buying more apartment deals, to focus on our residents. I am now able to spend more time on what I want to focus on.”

Since coming on board with our F.A.S.T. program, we’ve watched Robert’s company soar to new heights and become ranked as the 15th fastest-growing company in Houston. Robert was also recently featured in this Forbes article where he shared some insight on How to Stay Top of Mind and Boost Referrals in Any Business.

To learn more about Rockstar Capital and how MGA has become more than just their ordinary tax accountants, click here.

In the video below, Robert Martinez, Founding Principal and CEO of Rockstar Capital, shares a little more about his company's experience with MGA and why we are the right solution for them.

Roy Marsh: An Entrepreneur’s Success Story

Roy Marsh: An Entrepreneur's Success Story

Roy Marsh has been a successful entrepreneur for more than 20 years, and we at MGA are proud to have been his trusted partners along the way.

Roy and his business partner started using MGA as a Russ Miller client when they were in their pager and cell phone business days. Then, they transitioned to offering dial-up internet services followed by dedicated hosting. You can well imagine how they adjusted to changes in technology and how people were using that technology. Their entrepreneurial ventures took them into a mortgage company, followed by a home building business, and in 2012 they bought eSigns, an online retailer of custom printed signage, banners, and items used in tradeshow displays.

MGA is more than just their “tax guy.”

Roy served as eSigns’ CFO for four years before assuming duties as its CEO in the spring of 2016 after his brother and business partner suddenly passed away. Russ Miller was one of those first calls, and as Roy puts it, “You need folks along the way — people that can listen and digest and give you a straight answer.” That was his relationship with MGA and “his Russ.”

As a retail e-commerce entrepreneur, Roy knows all about the fast pace of change. It is not very different from the pressures he experienced with pagers and mortgages.

He sees this industry changing bit by bit every hour. As he tells us:

“The rate of change is accelerating as we move forward, and a massive new wave of technology is right around the corner. From a tax and accounting perspective, business owners don’t have the time or capacity to maintain a good handle on what’s to come. That’s why you’ve got to have folks like Russ who are staying up with that rate of change for you.”

That’s why MGA is ready when you are to “think forward,” as Russ always tells us.

At MGA, we aren’t just your tax accountants. We are the people you call to collaborate with about what’s coming next and how to anticipate it — from a tax perspective, yes, but also from a business strategy and technology perspective.

As entrepreneurs at MGA, we understand Roy and his company’s unique needs. We help him do what he does best: find innovative ways to open new markets and create real value.

Click here to read more about Roy Marsh’s entrepreneurial journey and how MGA thinks ahead with him.

John Leggett: The Journey of a Serial Entrepreneur

John Leggett: The Journey of a Serial Entrepreneur

John was referred to Brian and the MGA team seven years ago for simple accounting work. While MGA handles 100% of tax-related items for John and his many companies, he states, “they’re a lot more than just taxes to us.”

John is a serial entrepreneur, always setting out to do things differently, to do things better. He currently has a number of different entities and different real estate ventures that he works with MGA on. From residential homebuilding to title companies and various investment entities, he has expanded his entrepreneurial portfolio and manages a variety of businesses.

Brian is John’s go-to solution when he needs advice on putting together a partnership deal, researching different case studies, or understanding how the tax treatment may work on something he’s using for structuring.

As he told us:

“Brian is 100% a collaborator in the successes of our business. I’d say he is probably our strongest professional relationship, and we utilize his expertise constantly. We’ve referred so many people to him and are happy to do so because we know he’s going to take good care of anyone we send his way.”

John and all of his companies also use our Technology and Strategic Consulting (T.A.S.C.) services. We have helped his team implement various technologies around their businesses. Each new methodology has been instrumental in cutting down time, reducing mistakes, and creating checks and balances.

Our Technology and Strategic Consulting Services (T.A.S.C.) are taking John’s companies to new heights, freeing up his time to do what he does best.

Click here to read more about John Leggett’s successful entrepreneur journey and why we are his go-to resource for strategic business advice.

Core Legal Concepts LLC

Core Legal Concepts LLC

Core Legal Concepts went looking for a partner that they could trust. Someone who could run with their tax issues and didn’t need direction. They had years of taxes that needed to be reviewed and cleaned up. They were referred to Brian Miller and the MGA team and discovered just the right answer to their dilemma.

MGA took the reins, creating a relationship built on a high level of confidence with the Core Legal team.

The situation they were facing was very complex. Eric Pubentz, one of the four members of the Core Legal founding team, was constantly receiving letters from tax entities all over the country and the federal government saying there were penalties for this and interest for that. Mistakes were haunting them. Things were going wrong all the time. That’s when MGA stepped in, and within a few months, everything was turned around and cleared up. There has been smooth sailing, ever since.

“Our relationship with Miller Grossbard allows us to always look at our finances from 35,000 feet. I don’t have to know any of the details. They review our financials every quarter and tell us exactly how much we need to pay for our quarterly payments, and it's just so easy. They're always right on top of that. And I think that was our goal from them, to stop us from ever being surprised by tax bills again.” — Eric Pubentz

Eric has a relationship with MGA built on excellent experiences and the confidence that the information is accurate and the recommendations appropriate. The communication is understandable. Core Legal knows what they have to do, and the MGA team helps them sleep well at night.

In other words, we make the complex simple for Core Legal Concepts.

To read more about Core Legal Concepts and their remarkable journey, both as a business and their relationship with MGA, click here.

Lasco Enterprises and Laura and Jerry Lasco

Lasco Enterprises and Laura and Jerry Lasco

Laura and Jerry Lasco are in the restaurant business — not one but nine very successful restaurants and growing. Lasco Enterprises came to life after 9/11 when Jerry, a former airline pilot, knew he wanted to do something different with his life. He and Laura loved wine, so the business started with a wine tasting restaurant and expanded from there, as they tested different concepts.

As successful entrepreneurs, they knew they were on their way to someplace exciting. Jerry focused on the food and wine. Laura, an attorney, takes care of, as she says “a little of everything else.”

They knew they needed the right partners to help support their business in the major areas, particularly in the financial and accounting support area. While they tried to be very selective about whom they hired, they found some of the first companies they used provided tactical services not strategic support. Growing their business needed someone who thought like they did and partnered with them.

Then they went searching for the right teammate. A trusted colleague suggested they meet with Brian and the MGA team. Oh my — what a difference.

MGA just didn’t continue doing compliance work the way others had done it in the past. “They took the time to evaluate our business and structure and found mistakes and opportunities that saved us tens of thousands of dollars.”

MGA considered the long-term goals and helped structure a new venture in a way that would provide the most flexibility and provided the best planning for their long-term estate — and, as Laura admits, “that is something we hadn’t even considered. Brian is always ready to meet with us and has become a wonderful friend, a partner in our success together.”

Most important for Laura and Jerry is that feeling that MGA is a partner that they can bounce ideas off of and get honest, accurate feedback about plans, allowing them to think forward.

To learn more about Lasco Enterprises, click here.